Post by account_disabled on Feb 20, 2024 10:50:01 GMT
Nowadays, it is difficult for each of us to imagine our life without social networks. Statistics confirm this fact, after allaccording to GlobalLogic research 76.6% of Ukrainians use social networks. Of these, 28 million are registered on YouTube, 16.1 million on Instagram, 15.45 million on Facebook and 10.55 million on TikTok. As you can see, presence in social media is an integral part of marketing of any business. To do this effectively, the Webpromo editors have prepared a selection of 9 SMM trends that will help you promote your company, overtake your competitors and win new customers. Content: Short videos Paid advertising Gamification Live video Nano-influencers and custom content (UGC) Social commerce BeReal Enhanced personalization Podcasting Summary 1.
Short videos The rise of short videos is directly related to the emergence and development of TikTok. It became the most downloaded app in 2021 and is expected to reach the end of 2022 the number of active users of the platform will reach 5 billion . The format and popularity of TikTok content has France Phone Number inspired the creation of short videos on other social networks, including Instagram and YouTube. That's how they appeared Instagram ReelsandYouTube Shortsin accordance. shortvideos Source: voi.id If you have not yet experimented with such content in social networks, we advise you to start doing it already, so as not to fall behind. In particular, you can use montage of fragments from existing videos or try to shoot completely new clips for publication. 2.
Paid advertising In 2016, Facebook changed its algorithm, which prioritized posts from friends and family over companies and well-known brands. This has resulted in less traffic being directed to content sites these days. Therefore, companies that want their pages to be seen have to constantly payadvertising in social networks. The growth of competition causeda corresponding increase in the price of paid advertising in social networks. In 2021, its expenses reached more than 181 billion US dollars, and is expected to grow to approximately $358 billion over the next few years. It should be noted that the war between the Russian Federation and Ukraine did not affect this trend. After all, paid advertising began to resume a few months after the start of the war. Also Kiwi Agencynotes that the price per result is now lower, than until February 24.
Short videos The rise of short videos is directly related to the emergence and development of TikTok. It became the most downloaded app in 2021 and is expected to reach the end of 2022 the number of active users of the platform will reach 5 billion . The format and popularity of TikTok content has France Phone Number inspired the creation of short videos on other social networks, including Instagram and YouTube. That's how they appeared Instagram ReelsandYouTube Shortsin accordance. shortvideos Source: voi.id If you have not yet experimented with such content in social networks, we advise you to start doing it already, so as not to fall behind. In particular, you can use montage of fragments from existing videos or try to shoot completely new clips for publication. 2.
Paid advertising In 2016, Facebook changed its algorithm, which prioritized posts from friends and family over companies and well-known brands. This has resulted in less traffic being directed to content sites these days. Therefore, companies that want their pages to be seen have to constantly payadvertising in social networks. The growth of competition causeda corresponding increase in the price of paid advertising in social networks. In 2021, its expenses reached more than 181 billion US dollars, and is expected to grow to approximately $358 billion over the next few years. It should be noted that the war between the Russian Federation and Ukraine did not affect this trend. After all, paid advertising began to resume a few months after the start of the war. Also Kiwi Agencynotes that the price per result is now lower, than until February 24.